Rev Up My Marketing, LLC

Videos Will Rock Your Website Marketing World

2011-04-25T09:22:00.001-07:00

Visit my other blog: Videos Will Rock Your Web Marketing World Posted on April 17, 2011 by The Dental Warrior I’ve dabbled in the use of videos in my website marketing. And, I’ve been planning on ramping it up. Like many projects and plans, this effort had fallen victim to my chronic procrastination. One reason / excuse was that (until very recently) I never found video editing

Merging blog over to TheDentalWarrior.com

2011-04-01T06:16:00.000-07:00

I'll be merging my marketing content over on my new blog, www.TheDentalWarrior.com. Rev Up My Marketing continues on, but this way I don't have to duplicate my efforts. Here's an article you may find interesting: Social Media Ads & Landing PagesPosted on March 25, 2011 by The Dental Warrior I’m still here (after nearly a week of not writing)! I’ve got a long list of topics to write

DDS GP – Be a Treatment Presentation Ninja!

2011-01-16T20:17:00.000-08:00

Check out this review of the DDS GP iPad app for dentists. No more sketching on the tray liner trying to explain treatment to patients. And, it's way better than the DVD or computer based videos that are impersonal. Worth looking at, I promise! The Dental Warrior: DDS GP – Be a Treatment Presentation Ninja!

Using current healthcare events and social phenomena to your advantage.

2010-12-10T06:20:00.000-08:00

Happy holidays everyone! Recently, I wrote on my dental practice blog about the celebrity TV doctor, Dr. Oz. He is a well-known "Oprah-fied" health expert who is very popular. Recently, he blogged about how people can whiten their teeth with home remedies without seeing a dentist. Frankly the advice he gave was DANGEROUS. The Hippocratic oath (do no harm) be damned. Saving a few hundred

Everyone's Talking About Social Media

2010-11-28T19:48:00.000-08:00

There's good reason the marketing world is abuzz with Social Media. Facebook, Twitter, Youtube, Digg, Flickr, Stumbleupon, and others offer a dizzying array of sites. And, the dental community is rather fickle. We tend to embrace the latest thing, until the next latest thing comes along. Now, it's fair to say at this point that social media is here to stay. Personally, I've been involved

You Need 'Mad Phone Skillz' to Convert Callers

2010-06-28T18:33:00.000-07:00

New patient today moved up from Miami to Boynton Beach. He was referred by another dentist down in the Miami area. The name was vaguely familiar to me, but I can’t say I know who he is, exactly. I suspect it’s a Dentaltown dentist who knows me from my online presence there. This happens fairly frequently. Anyway, after today’s initial examination, the patient says to me in a bit of a

What is the purpose of the Description Meta Tag?

2010-05-23T08:11:00.000-07:00

I got this great question on DentalTown.com and thought it was worth reposting here. Quote: (dentmom) Mike, we use WordPress for our site and they added an SEO feature for our template where I can do my own tags so I'm starting down that road. In your book (p52) you give instructions on how to do a description tag. You use your own site as an example and on one line it says "See before &

Compelling Content.... matters more than a pretty website

2010-05-10T16:26:00.000-07:00

Sometimes, dentists will look at my practice website and snicker over the home-spun appearance and content. Dentists, generally, like websites that have cool special effects and fancy flash animated graphics. We dentists like shiny things and cool gizmos. So, we tend to think like dentists when it comes to marketing. Most dentists create or pay for marketing that appeals to dentists rather

SEO - What do they do every month?

2010-02-12T06:24:00.000-08:00

With this post, I will surely piss off some people... probably a lot of people that take advantage of dentists' lack of knowledge about Search Engine Optimization and website marketing. I'll get right to the point: There's no need for dentists to pay a monthly fee or sign a long-term contract for SEO services. Optimizing a website is essentially a one-time job. There is nothing that needs

Make it easy for them - Part 2

2010-01-22T19:53:00.000-08:00

Sometimes the obvious escapes us. And, I can't tell you how many dental practice websites I've seen that make visitors WORK to make an appointment. Here's the thing: Website visitors are lazy and have very short attention spans. At the top of EVERY page on your website, at the very LEAST, you should have your office phone number and address / location. Ideally, you should also have a button

Make it easy for them! Don't make visitors work to find information.

2009-11-18T07:24:00.000-08:00

One of the keys to effective website marketing is to make it EASY for visitors to find what they are looking for. If your other marketing and search engine results direct them only to your home page, then they will have to "drill down" through your menus to find what they're looking for. That increases the chances of visitors just hitting the "back" button. Take them RIGHT to the information

Traditional Media Is Dead!

2009-11-12T14:16:00.000-08:00

Do you blog? Tweet? Youtube? Facebook? In addition to your website? Traditional media is all but dead. People are actually starting to disconnect their cable TV subscriptions! Newspapers are going out of business... even the big ones. Magazine sales are down. And, have you noticed that the even the stories on the evening news of the major networks are already "old news?" I watch the

Make Yourself the Obvious Dental Expert

2009-09-16T12:12:00.000-07:00

On one of my dental discussion groups someone asked about doing an "Ask the Dentist" column in the local paper. He thought it might help position himself in the community as an expert. My friend, Dr. Rod Kurthy wrote a book for dentists about this several years ago. And, recently I've seen (and read) more and more marketing books promoting the strategy of positioning yourself as an expert. "

Is the Yellow Pages Dead?

2009-08-31T12:29:00.000-07:00

Or, should I say ARE the Yellow Pages dead? I believe the singular tense is correct. But, I digress! ;-) Who uses the Yellow Pages (YP) today? I don't recall the last time I picked up the big yellow paper book. If I need the phone number or location of a business, I just Google it. Even for local businesses. The Yellow Pages is: Slow. Outdated as soon as it's printed. Cumbersome - in

Website Owner's Manual Makes Howard Farran's Top Five!

2009-08-28T17:55:00.000-07:00

In the August 2009 issue of DentalTown Magazine, founder and editor Dr. Howard Farran wrote his monthly feature editorial titled, "Five Resources You Must Own." (<----- Click to read the article online) The Website Owner's Manual for Dentists was one of Howard's Top Five Resources You Must Own!Click here to download the article as a .pdf file.To learn more about my book, click on: The

Can You Brand Your Dental Practice?

2009-08-28T15:11:00.000-07:00

I've heard (and participated in) many debates with dentists about whether we can or should brand our dental practices. Some say it's beneath the profession. Some say it cheapens your practice. Some say that it's impossible to brand a small "cottage" business like a dental practice. They argue only big companies with big budgets (like Nike) can create a recognizable brand. That's simply

Writing Copy (content) for Your Dental Website

2009-08-06T16:34:00.000-07:00

If you delegate the copy writing for your website entirely to someone else (like your website designer), it can't possibly represent you in an effective manner. The most effective way to communicate your message to your website visitors is to use your own words. Accordingly, you MUST be involved in the creation of the content for your website. How can someone else's writing represent your

Picking a Great Dental Website Domain

2009-08-03T14:59:00.000-07:00

Choosing a great domain name is more important than you may think.A few key concepts to consider:Does it pass the radio test? Is it easy to remember and spell? If someone heard it on the radio, would they be able to remember it and type it in an hour later?Does it contain keywords? Keywords are words that a searcher would use on Google. Think about where you are and what you do. MyTownDentist.com

Rev Up My Marketing - The Complete Website Owner's Manual for Dentists

2009-08-02T14:06:00.000-07:00

Welcome to my new blog about website marketing for dentists!A few months ago, I published "The Complete Website Owner's Manual for Dentists." Click on the link to learn more and read a bunch of testimonials!A lot of dentists are flying blind in the world of website marketing. At best, many of them have websites that simply have done little to nothing for their practices in terms of new patients