Sometimes the obvious escapes us. And, I can't tell you how many dental practice websites I've seen that make visitors WORK to make an appointment. Here's the thing: Website visitors are lazy and have very short attention spans.
At the top of EVERY page on your website, at the very LEAST, you should have your office phone number and address / location. Ideally, you should also have a button or link that lets visitors make an appointment request by email or an online form.
Don't make your website visitors work to find your phone number. If it's difficult or takes too many clicks, they will move on! Make it EASY for them to make that call!
Learn more by clicking on The Website Owner's Manual for Dentists.
Friday, January 22, 2010
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