Check this out! I promise you'll find it interesting and useful! It might even make you some money!
http://thedentalwarrior.com/2012/02/27/super-cool-intra-oral-photo-sharing-with-patients/
Wednesday, February 29, 2012
Monday, April 25, 2011
Videos Will Rock Your Website Marketing World
Visit my other blog:
I’ve dabbled in the use of videos in my website marketing. And, I’ve been planning on ramping it up. Like many projects and plans, this effort had fallen victim to my chronic procrastination. One reason / excuse was that (until very recently) I never found video editing software that I liked. I’ve tried a variety, ending up still slightly frustrated Continue reading
Videos Will Rock Your Web Marketing World
I’ve dabbled in the use of videos in my website marketing. And, I’ve been planning on ramping it up. Like many projects and plans, this effort had fallen victim to my chronic procrastination. One reason / excuse was that (until very recently) I never found video editing software that I liked. I’ve tried a variety, ending up still slightly frustrated Continue reading
Friday, April 1, 2011
Merging blog over to TheDentalWarrior.com
I'll be merging my marketing content over on my new blog, www.TheDentalWarrior.com. Rev Up My Marketing continues on, but this way I don't have to duplicate my efforts. Here's an article you may find interesting:
I’m still here (after nearly a week of not writing)! I’ve got a long list of topics to write about here on TheDentalWarrior.com. But, I was inspired to write this based on a recent experience.
I’ve been skeptical about the value and potential of social media, in general. And, I’ve been leery of paid advertising in social media like Facebook. In a previous blog post, I mentioned that I was surprised to have some luck (ROI) with Facebook ads. I initially did it as a bit of a lark. But, to my surprise, I have gotten a number of good patients from those ads. So, it occurred to me that I should expand my advertising efforts on Facebook. Check this out… Continue reading
Social Media Ads & Landing Pages
I’m still here (after nearly a week of not writing)! I’ve got a long list of topics to write about here on TheDentalWarrior.com. But, I was inspired to write this based on a recent experience.I’ve been skeptical about the value and potential of social media, in general. And, I’ve been leery of paid advertising in social media like Facebook. In a previous blog post, I mentioned that I was surprised to have some luck (ROI) with Facebook ads. I initially did it as a bit of a lark. But, to my surprise, I have gotten a number of good patients from those ads. So, it occurred to me that I should expand my advertising efforts on Facebook. Check this out… Continue reading
Sunday, January 16, 2011
DDS GP – Be a Treatment Presentation Ninja!
Check out this review of the DDS GP iPad app for dentists. No more sketching on the tray liner trying to explain treatment to patients. And, it's way better than the DVD or computer based videos that are impersonal. Worth looking at, I promise!
The Dental Warrior: DDS GP – Be a Treatment Presentation Ninja!
The Dental Warrior: DDS GP – Be a Treatment Presentation Ninja!
Friday, December 10, 2010
Using current healthcare events and social phenomena to your advantage.
Happy holidays everyone!
Recently, I wrote on my dental practice blog about the celebrity TV doctor, Dr. Oz. He is a well-known "Oprah-fied" health expert who is very popular. Recently, he blogged about how people can whiten their teeth with home remedies without seeing a dentist. Frankly the advice he gave was DANGEROUS. The Hippocratic oath (do no harm) be damned. Saving a few hundred dollars justifies the advice that will result in tooth damage.
The title of my blog entry is "Don't listen to Dr. Oz about teeth whitening!" If you're interested in Dr. Oz's crazy ideas about teeth whitening, click on the link in this sentence.
The purpose of this blog post is to demonstrate how you can take advantage of a marketing opportunity. By staying current with what is at the forefront of healthcare in the media, you can ride the coattails, so to speak. Even better, you establish yourself as the "expert." Think about it... I'm REFUTING the venerable Dr. Oz! Demonstrating your own expertise in your own words, is powerful. You can leverage hot topics in the media to make yourself THE dentist in your community.
I've had some requests to copy my blog for their own use. Besides being a copyright issue, it is a matter of credibility. Establishing your OWN credibility is CRUCIAL. Don't outsource your expertise. BE the expert!
I’ve long contended that your website, blog, social media posts, etc… should be written by you – in your own words – just like you talk. If someone else writes your content, and then your visitors (prospective patients) actually meet you, there’s a disparity in style, vocabulary, tone, etc. Or, it could be your existing patients (who already know you) reading your content thinking, “This doesn’t sound like Dr. Smith.” It undermines your credibility.
I believe people respond better to content written in a familiar or conversational style (rather than artificially formal or verbose). Be yourself! Write like YOU talk. That way your web presence and in-person style and personality are congruent. Incongruity = no credibility!
Go get'em!
Recently, I wrote on my dental practice blog about the celebrity TV doctor, Dr. Oz. He is a well-known "Oprah-fied" health expert who is very popular. Recently, he blogged about how people can whiten their teeth with home remedies without seeing a dentist. Frankly the advice he gave was DANGEROUS. The Hippocratic oath (do no harm) be damned. Saving a few hundred dollars justifies the advice that will result in tooth damage.
The title of my blog entry is "Don't listen to Dr. Oz about teeth whitening!" If you're interested in Dr. Oz's crazy ideas about teeth whitening, click on the link in this sentence.
The purpose of this blog post is to demonstrate how you can take advantage of a marketing opportunity. By staying current with what is at the forefront of healthcare in the media, you can ride the coattails, so to speak. Even better, you establish yourself as the "expert." Think about it... I'm REFUTING the venerable Dr. Oz! Demonstrating your own expertise in your own words, is powerful. You can leverage hot topics in the media to make yourself THE dentist in your community.
I've had some requests to copy my blog for their own use. Besides being a copyright issue, it is a matter of credibility. Establishing your OWN credibility is CRUCIAL. Don't outsource your expertise. BE the expert!
I’ve long contended that your website, blog, social media posts, etc… should be written by you – in your own words – just like you talk. If someone else writes your content, and then your visitors (prospective patients) actually meet you, there’s a disparity in style, vocabulary, tone, etc. Or, it could be your existing patients (who already know you) reading your content thinking, “This doesn’t sound like Dr. Smith.” It undermines your credibility.
I believe people respond better to content written in a familiar or conversational style (rather than artificially formal or verbose). Be yourself! Write like YOU talk. That way your web presence and in-person style and personality are congruent. Incongruity = no credibility!
Go get'em!
Sunday, November 28, 2010
Everyone's Talking About Social Media
There's good reason the marketing world is abuzz with Social Media. Facebook, Twitter, Youtube, Digg, Flickr, Stumbleupon, and others offer a dizzying array of sites. And, the dental community is rather fickle. We tend to embrace the latest thing, until the next latest thing comes along. Now, it's fair to say at this point that social media is here to stay. Personally, I've been involved with some form of online social media since around 1992.
Dentists are always looking for the next greatest way to build our practices. And, that's a good thing. My concern is that in some circles, social media is promoted as the ONLY thing you need. My position is that it is part of the puzzle. But, it's not the whole online puzzle.
I contend that a GOOD website is the central player in an online marketing strategy. Social media, by itself, will fall short in my opinion. In fact, I believe that the primary purpose of social media for a dentist should be to drive traffic to your website.
Your website offers the opportunity to write your "sales letter." Most dentists recoil at the mere mention of "sales." But, we are simply talking about business here. We ARE in business. And, our goal in marketing is to help prospects understand why they should choose our practices over all the others. Our websites give us an opportunity to let visitors see why we are a good match. Why should they choose our practices? They have MANY choices. Why should they choose YOUR practice?
Social media can be a very effective way to get people's attention and offer them some insight about your personality and philosophy. But, social media is typically limited to short bits of communication. It's "short attention-span theater." And, that's OK! If you can master the art of saying a lot in a short piece, you will have their attention. That's when you direct them to your website where you can lead them down the path to choosing your practice as an informed consumer.
You should also realize that to truly maximize your results from social media, it will take a LOT of your TIME. It takes a fair bit of commitment. And, it takes time to see results.
In conclusion, I say jump in! Test the waters. Remember that your goal should be to drive traffic to your website. So, don't neglect your website. Social media is NOT a replacement for a good website. But, it can enhance your dental website success.
Next time, I'll talk about my experience with social media advertising (such as Facebook ads).ti
Dentists are always looking for the next greatest way to build our practices. And, that's a good thing. My concern is that in some circles, social media is promoted as the ONLY thing you need. My position is that it is part of the puzzle. But, it's not the whole online puzzle.
I contend that a GOOD website is the central player in an online marketing strategy. Social media, by itself, will fall short in my opinion. In fact, I believe that the primary purpose of social media for a dentist should be to drive traffic to your website.
Your website offers the opportunity to write your "sales letter." Most dentists recoil at the mere mention of "sales." But, we are simply talking about business here. We ARE in business. And, our goal in marketing is to help prospects understand why they should choose our practices over all the others. Our websites give us an opportunity to let visitors see why we are a good match. Why should they choose our practices? They have MANY choices. Why should they choose YOUR practice?
Social media can be a very effective way to get people's attention and offer them some insight about your personality and philosophy. But, social media is typically limited to short bits of communication. It's "short attention-span theater." And, that's OK! If you can master the art of saying a lot in a short piece, you will have their attention. That's when you direct them to your website where you can lead them down the path to choosing your practice as an informed consumer.
You should also realize that to truly maximize your results from social media, it will take a LOT of your TIME. It takes a fair bit of commitment. And, it takes time to see results.
In conclusion, I say jump in! Test the waters. Remember that your goal should be to drive traffic to your website. So, don't neglect your website. Social media is NOT a replacement for a good website. But, it can enhance your dental website success.
Next time, I'll talk about my experience with social media advertising (such as Facebook ads).ti
Monday, June 28, 2010
You Need 'Mad Phone Skillz' to Convert Callers
New patient today moved up from Miami to Boynton Beach. He was referred by another dentist down in the Miami area. The name was vaguely familiar to me, but I can’t say I know who he is, exactly. I suspect it’s a Dentaltown dentist who knows me from my online presence there. This happens fairly frequently.
Anyway, after today’s initial examination, the patient says to me in a bit of a hushed voice, “There’s something I’d like to talk to you about.”
Mmm-kay.
“I just wanted to tell you that when I called last Friday, nobody was here.”
Yes, we’re closed on Fridays.
“Well, I admit I was impatient, so I called another office and made an appointment. But, after that, I called your office the next Monday anyway. And, that’s when I spoke to Jo-Ann. And, she was such a joy on the phone… I made an appointment here and canceled the other one.”
My FD / OM is a jewel. Everyone should have a Jo-Ann. She DOES “smile through the phone.” She loves her job, and she loves people. This can't be faked, but people can certainly pick it up over the phone. And, it's contagious.
Marketing, such as a great website or a great direct mail piece can convert prospects into callers. But, the deal is closed on the phone. Who answers, and how she answers, can make or break you. It’s a lesson that merits repetition even to those of us who think we have it all figured out. :-)
Is your website converting visitors into callers? Learn more: www.RevUpMyMarketing.com
Anyway, after today’s initial examination, the patient says to me in a bit of a hushed voice, “There’s something I’d like to talk to you about.”
Mmm-kay.
“I just wanted to tell you that when I called last Friday, nobody was here.”
Yes, we’re closed on Fridays.
“Well, I admit I was impatient, so I called another office and made an appointment. But, after that, I called your office the next Monday anyway. And, that’s when I spoke to Jo-Ann. And, she was such a joy on the phone… I made an appointment here and canceled the other one.”
My FD / OM is a jewel. Everyone should have a Jo-Ann. She DOES “smile through the phone.” She loves her job, and she loves people. This can't be faked, but people can certainly pick it up over the phone. And, it's contagious.
Marketing, such as a great website or a great direct mail piece can convert prospects into callers. But, the deal is closed on the phone. Who answers, and how she answers, can make or break you. It’s a lesson that merits repetition even to those of us who think we have it all figured out. :-)
Is your website converting visitors into callers? Learn more: www.RevUpMyMarketing.com
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