New patient today moved up from Miami to Boynton Beach. He was referred by another dentist down in the Miami area. The name was vaguely familiar to me, but I can’t say I know who he is, exactly. I suspect it’s a Dentaltown dentist who knows me from my online presence there. This happens fairly frequently.
Anyway, after today’s initial examination, the patient says to me in a bit of a hushed voice, “There’s something I’d like to talk to you about.”
Mmm-kay.
“I just wanted to tell you that when I called last Friday, nobody was here.”
Yes, we’re closed on Fridays.
“Well, I admit I was impatient, so I called another office and made an appointment. But, after that, I called your office the next Monday anyway. And, that’s when I spoke to Jo-Ann. And, she was such a joy on the phone… I made an appointment here and canceled the other one.”
My FD / OM is a jewel. Everyone should have a Jo-Ann. She DOES “smile through the phone.” She loves her job, and she loves people. This can't be faked, but people can certainly pick it up over the phone. And, it's contagious.
Marketing, such as a great website or a great direct mail piece can convert prospects into callers. But, the deal is closed on the phone. Who answers, and how she answers, can make or break you. It’s a lesson that merits repetition even to those of us who think we have it all figured out. :-)
Is your website converting visitors into callers? Learn more: www.RevUpMyMarketing.com
Showing posts with label dental website book. Show all posts
Showing posts with label dental website book. Show all posts
Monday, June 28, 2010
Sunday, August 2, 2009
Rev Up My Marketing - The Complete Website Owner's Manual for Dentists
Welcome to my new blog about website marketing for dentists!
A few months ago, I published "The Complete Website Owner's Manual for Dentists." Click on the link to learn more and read a bunch of testimonials!
A lot of dentists are flying blind in the world of website marketing. At best, many of them have websites that simply have done little to nothing for their practices in terms of new patients. At worst, some dentists have been victims of unscrupulous website marketing firms that take advantage of their lack of web marketing savvy. I wrote "The Website Owner's Manual" to change that.
The Website Owner's Manual was not intended to teach you how to build your own website. If you want to be a pilot, you don't have to know how to build an airplane. But, you do need to know how it works and how to operate it. The same is true with websites. Website marketing is not rocket science. But, if you know the basic concepts of what makes a website productive, it can be a boon to your practice.
I built my first website in 1999. You're welcome to visit it by clicking on Palm Beach Smiles. Since then I've built 8 more websites with more to come. My websites are my primary source of new patients. I've tried every form of marketing known, short of highway billboards and the Goodyear blimp. And, none of them can compare to the effectiveness of websites. And, all of them are FAR more expensive! Website marketing can have a tremendous return on investment.
Stay tuned as I'll periodically post my thoughts on dental website marketing here.
A few months ago, I published "The Complete Website Owner's Manual for Dentists." Click on the link to learn more and read a bunch of testimonials!
A lot of dentists are flying blind in the world of website marketing. At best, many of them have websites that simply have done little to nothing for their practices in terms of new patients. At worst, some dentists have been victims of unscrupulous website marketing firms that take advantage of their lack of web marketing savvy. I wrote "The Website Owner's Manual" to change that.
The Website Owner's Manual was not intended to teach you how to build your own website. If you want to be a pilot, you don't have to know how to build an airplane. But, you do need to know how it works and how to operate it. The same is true with websites. Website marketing is not rocket science. But, if you know the basic concepts of what makes a website productive, it can be a boon to your practice.
I built my first website in 1999. You're welcome to visit it by clicking on Palm Beach Smiles. Since then I've built 8 more websites with more to come. My websites are my primary source of new patients. I've tried every form of marketing known, short of highway billboards and the Goodyear blimp. And, none of them can compare to the effectiveness of websites. And, all of them are FAR more expensive! Website marketing can have a tremendous return on investment.
Stay tuned as I'll periodically post my thoughts on dental website marketing here.
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