Sunday, August 2, 2009

Rev Up My Marketing - The Complete Website Owner's Manual for Dentists

Welcome to my new blog about website marketing for dentists!

A few months ago, I published "The Complete Website Owner's Manual for Dentists." Click on the link to learn more and read a bunch of testimonials!

A lot of dentists are flying blind in the world of website marketing. At best, many of them have websites that simply have done little to nothing for their practices in terms of new patients. At worst, some dentists have been victims of unscrupulous website marketing firms that take advantage of their lack of web marketing savvy. I wrote "The Website Owner's Manual" to change that.

The Website Owner's Manual was not intended to teach you how to build your own website. If you want to be a pilot, you don't have to know how to build an airplane. But, you do need to know how it works and how to operate it. The same is true with websites. Website marketing is not rocket science. But, if you know the basic concepts of what makes a website productive, it can be a boon to your practice.

I built my first website in 1999. You're welcome to visit it by clicking on Palm Beach Smiles. Since then I've built 8 more websites with more to come. My websites are my primary source of new patients. I've tried every form of marketing known, short of highway billboards and the Goodyear blimp. And, none of them can compare to the effectiveness of websites. And, all of them are FAR more expensive! Website marketing can have a tremendous return on investment.

Stay tuned as I'll periodically post my thoughts on dental website marketing here.

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